TV scheduling

• The Schedule for each day is broken into clear segments:
• breakfast
• daytime
• kids
• family
• adult

• Each of these different segments has a different target audience, these are:
• daytime T.V is housewives.
• evening T.V is adults.
• Morning and breakfast TV has a wide spread audience
• family and kids are for mostly children and their parents.

• The most popular genres of television are:
• Soaps
• Gameshows
• Talk shows
•Films

• There are 5 terrestrial channels each of which also has its own target audience these are:

• BBC1 – BBC one has a mixed target audience as there are programmes for everyone throughout different times of the day.
• BBC2 – BBC two is for intellectual adults and is often seen as a minority channel.
•ITV – ITV also has a mixed target audience as it caters for everyone. ITV and BBC ONE are direct competitors as they both appeal to a large range of people.
• Channel 4 - Channel four’s target audience is young adults from programmes such as Skins but it also appeals to educated adults .
• Five – Also caters for all audiences but doesn’t compete with BBC one or ITV.

• A large percentage of each channels schedule is taken up by repeats; this is to save money as it cheap to put a repeat on.

• Channel 4 and Five import many of their programmes because ITV and the BBC get money from either advertising or TV licenses to pay for funding for their programmes.

• The term the watershed means that at 9:00 pm all viewing becomes unsuitable for children and some young adults